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November 9, 2017 @ 6:00 pm

Betsy Atkins


November 9, 2017
6:00 pm


Books & Books in Coral Gables
265 Aragon Ave
Coral Gables, FL 33134


Betsy Atkins, former CEO and experienced corporate director has candid and very practical advice for those who serve on the boards of big, complex enterprises. This 2017 third edition collection of her writing on boards includes essays on the mess at United Airlines that led to a viral video of a passenger being dragged off the plane, cyber-security, and the now-legendary “My 16 Days on the HealthSouth Board,” with the details of her brief, turbulent stint as a director of a company facing (but not facing up to) massive criminal fraud charges. Atkins discusses problems from an executive trying to bribe a world leader to a marketing VP’s porn site, traditional concerns of strategy, CEO compensation and succession, shareholder lawsuits, and up-to-the-minute issues of ESG, cyber-security, and social media.


About the Author:

Betsy Atkins is a 3-time CEO and serial entrepreneur & founder of Baja Corporation. She has co-founded enterprise software companies in multiple industries including energy, healthcare and networking. She is an expert at scaling companies through hyper growth and leading them to successful IPO and acquisitions. One of her more notable IPOs include the acquisition of Clear Standards by SAP and Ascend Communications ($5B in revenue) which was then acquired by Lucent for $23B. At Baja Corporation, Betsy has built 3 early stage funds and has made early investments in companies such as Yahoo, eBay and Selectica.

Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate Board experience is vast and covers multiple industries including: Technology, Financial Services, Healthcare, Retail, Automotive, Manufacturing, and Logistics. As a Corporate Director, she brings an operational perspective which focuses on taking friction out of the consumer experience. She leverages broad contemporary knowledge of digital technology to reduce costs, drive efficiency and productivity using AI machine learning analytics to streamline processes.

Previously, Betsy was the CEO of NCI, a food manufacturer creating Nutraceutical and Functional Food products. NCI created the PowerBar and healthy snacks for Kraft, Nabisco, etc. Betsy was also the CEO of Clear Standards, which developed enterprise level software for monitoring carbon emissions.

A published author, Betsy’s work on Corporate Governance includes: The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes.

She currently serves on public company boards: Cognizant, Home Depot Supply, SL Green Realty and Schneider Electric. She is also a member on the board of Volvo Cars (private) and the SAP Advisory Board. She is a proud graduate of University of Massachusetts, Amherst.