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June 3, 2018 @ 6:00 pm

Ramiro Fernández


June 3, 2018
6:00 pm


Books & Books in Coral Gables
265 Aragon Ave
Coral Gables, FL 33134


Following on the success of the first edition of Cuba Then (2014), this revised and expanded edition introduces more than 100 dazzling new images that build on the allure of Cuba, past and present.


In the last few years, Cuba has see seismic shifts in its politics and international standing: US-Cuba relations moved toward normalization, the US embassy was reopened, and Fidel Castro died. The intensified interest in Cuba has seen record numbers of Americans traveling there while they still can. In this climate, a new edition of Cuba Then will satisfy the growing curiosity around the country’s history, adding to the visual culture and legacy.

With thirty new pages and more than 100 newly selected vintage photographs and pieces of ephemera from the collection of Ramiro A. Fernandez, the most extensive archive of Cuban photography and ephemera outside of Cuba, this book is a tribute to the lost eras of style, glamor, ebullience, intrigue, and upheaval. The more than 300 images here span the entire spectrum of photographic history, including rare nineteenth century daguerreotypes, cartes-de-visite, and stereoviews.

Much of Fernandez’s collection is little seen and never published, presenting a rich spectrum of personalities spanning more than a century: aristocratic racecar drivers, movie actors and showgirls, magicians, spies, and campesinos. With an autobiographical introduction from the author, who was born in Havana, and peppered with selections from Richard Blanco’s alluring poetry, these pages take readers inside circuses, concerts, filmsets, and street parades. From unlikely images of historical newsmakers (Fidel Castro drinking a Coca-Cola on a public bus) to a roster of jet-setting celebrities such as Celia Cruz, and Winston Churchill, Cuba Then is a welcome new edition of this seductive and lush photographic survey of the small island that continues to fascinate the world.

About the Author:

Ramiro Fernández was born in Havana to a family involved in the pharmaceutical industry. He left Cuba in 1960, settling first in Palm Beach County and then in New York, where he was a photography editor at Time Inc. for 25 years. He was involved in the launches of Entertainment Weekly and People en Español magazines and worked at Sports Illustrated and People. A witness to the Cuban Revolution in his youth, Fernández’s consuming passion has been to build a photography collection to represent the Cuba he remembers. Today his collection numbers more than 8,000 items.