Lawrence R. Samuel

On the east side of Midtown Manhattan, next to the United Nations, sits the massive apartment complex Tudor City. An architectural masterpiece created by developer Fred F. French during the Roaring Twenties, Tudor City was the first residential skyscraper complex in the world. It brought middle-class lifestyle to center city. Tudor City has parks, shops and restaurants and even once had a mini-golf course. Developers and preservationists battled over the site in the 1970s and 1980s, with a notable cast of characters including Governor Nelson Rockefeller, Mayor John Lindsay and Representative Ed Koch. The city designated the area a historic district. Author and resident Lawrence R. Samuel charts the ninety-year history of New York’s Tudor City.

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About the Author:

Lawrence R. Samuel is the founder of AmeriCulture, a Miami- and New York City-based consultancy dedicated to translating the emerging cultural landscape into business opportunities. Recent media appearances include NPR, the New York Times, theatlantic.com, Washington Post, Agence France-Presse, and CBC Radio. He holds a Ph.D. in American Studies and an MA in English from the University of Minnesota, an MBA in Marketing from the University of Georgia, and was a Smithsonian Institution Fellow.

Larry’s books include Pledging Allegiance: American Identity and the Bond Drive of World War II (Smithsonian Institution Press, 1997), The Future Ain’t What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World (Riverhead Books, 1998), 563 Stupid Things People Do To Mess Up Their Lives (St. Martin’s Griffin, 2000), Brought to You By: Postwar Television Advertising and the American Dream (University of Texas Press, 2002), The End of the Innocence: The 1964-1965 New York World’s Fair (Syracuse University Press, 2007), Future: A Recent History (University of Texas Press, 2009), Rich: The Rise and Fall of American Wealth Culture (AMACOM, 2009), Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America (University of Pennsylvania Press, 2010), Supernatural America: A Cultural History (Praeger, 2011), The American Dream: A Cultural History (Syracuse University Press, 2012), Sexidemic: A Cultural History Of Sex In America (Rowman & Littlefield, 2013), Shrink: A Cultural History Of Psychoanalysis In America (University of Nebraska Press, 2013), The American Middle Class: A Cultural History (Routledge, 2013), Death, American Style: A Cultural History of Dying in America (Rowman & Littlefield, 2013), New York City 1964: A Cultural History (McFarland, 2014), Remembering America: How We Have Told Our Past (University of Nebraska Press, 2015), American Fatherhood: A Cultural History (Rowman & Littlefield, 2016), Aging in America: A Cultural History (University of Pennsylvania Press, 2017), Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life (Praeger, 2017), and The American Writer: Literary Life in the United States from 1920 to Today (McFarland, 2017).