- This event has passed.
October 30, 2018 @ 8:00 pm
John A. Quelch
- October 30, 2018
- 8:00 pm
- Books & Books in Coral Gables
- 265 Aragon Ave
Coral Gables, FL 33134 United States + Google Map
The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare?
While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand.
Choice Matters is the healthcare sector’s guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors’ diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand:
· The differences between healthcare and other consumer-driven markets
· What factors are most important for consumers in seeking care providers
· How consumers make decisions about healthcare
· The system-wide effects of increased consumer choice in healthcare
· The important distinction between patients and consumers
By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.
About the Author:
John A. Quelch, DBA, is the Miller University Professor and Vice Provost at the University of Miami. He is also Dean of Miami Business School. He was formerly the Charles Edward Wilson Professor of Business Administration and Professor of Health Policy and Management at Harvard University.