Free enterprise and entrepreneurialism can be the driving force in creating a world that all people want to see – a world where poverty is less prevalent, where everyone can dream of doing something meaningful with their life, where all who want to work can find a job that offers decent wages and a sense of dignity, and where our
environment is safe for everyone. Through the author’s experience as a global entrepreneur, Neal Asbury has created his own set of solutions which derive from doing business around the world in a progressive new fashion, one that allows entrepreneurialism and the American spirit to reach out into the unknown to generate a new kind of transaction. A kind of transaction where there are many, many winners. Asbury calls this kind of business Conscientious Equity (Palgrave Macmillan, $26).  Conscientious because it is the right thing to do, and Equity because we all have ownership in doing the right thing. 6pm