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Written from a real-world perspective by Margo Berman, an award-winning
copywriter/producer/director, this comprehensive guide is what every writer needs
to create powerful, strategic ad copy. Focusing on strategy, technique, and the
skills needed to write for different media, The Copywriter’s Toolkit (Wiley-Blackwell,
$62.95) book will sharpen your copywriting skills whatever your level. 

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (Paperback)

By Margo Berman

$62.95

ISBN-13: 9781405199537
Abridged
Availability: Usually Ships in 1-5 days
Published: Wiley-Blackwell, 8/2012

Other Editions of this Title

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