Indie Bestsellers
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Events
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Start: 6:00 pm
Andrea Syverson’s Brand About (Paramount Market, $34.95) is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes – from startups to Fortune 500s – with creative homework that can be customized to their unique needs and applied over and over again. BrandAbout is an adventurous practicum for companies. Think of BrandAbout as creative brain food for busy marketers and merchants. The main prerequisite is an open mind, an entrepreneurial spirit and a passion for delighting customers! This event is presented in collaboration with the Coral Gables Chamber of Commerce and ACTIONCoach. 6pm
Start: 8:00 pm
"That skinny Indian teenager has that mysterious something that comes along once a generation. He is one of those rare chefs who is simply born. He is an artist." And so begins the rise of Hassan Haji, the unlikely gourmand who recounts his life’s journey in Richard Morais’ charming novel, The Hundred-Foot Journey (Scribner, $23). Born above his grandfather’s modest restaurant in Mumbai, Hassan first experienced life through intoxicating whiffs of spicy fish curry, trips to the local markets, and gourmet outings with his mother. But when tragedy pushes the family out of India, they console themselves by eating their way around the world, eventually settling in Lumière, a small village in the French Alps. The boisterous Haji family takes Lumière by storm. They open an inexpensive Indian restaurant opposite an esteemed French relais—that of the famous chef Madame Mallory—and infuse the sleepy town with the spices of India, transforming the lives of its eccentric villagers and infuriating their celebrated neighbor. Only after Madame Mallory wages culinary war with the immigrant family, does she finally agree to mentor young Hassan, leading him to Paris, the launch of his own restaurant, and a slew of new adventures. A testament to the inevitability of destiny, this is a fable for the ages—charming, endearing, and compulsively readable. 8pm
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