Andrea Syverson’s Brand About (Paramount Market, $34.95) is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes – from startups to Fortune 500s – with creative homework that can be customized to their unique needs and applied over and over again. BrandAbout is an adventurous practicum for companies. Think of BrandAbout as creative brain food for busy marketers and merchants. The main prerequisite is an open mind, an entrepreneurial spirit and a passion for delighting customers! This event is presented in collaboration with the Coral Gables Chamber of Commerce and ACTIONCoach. 6pm